Writing corporate capability profiles
Yes, a corporate profile or capability brochure is about your company, but it’s only about you in terms of what you can do for your target market. What are your strengths? How do you translate them into products and services for your clients? So, it’s less about what you would like to tell prospective customers about your company and more about what they would like to know.
Inge Fuglestved & John Holman, Freelance Copywriters
at the beach productions pty ltd
Sydney, Australia
Tel: (02) 9918-0055 :: Intl: +61 2 9918-0055