Word of mouth and copywriting
by Inge Fuglestved
No matter what business you’re in, there’s no stronger recommendation for your offering than word of mouth. We’re all like that – we prefer getting a recommendation from someone when it comes to making a purchase decision. When you think about it, this is equally true whether you’re choosing a car, movie, superannuation fund or computer system. Advertising can point us in a direction, but in the end most of us would like a personal recommendation.
Have a look at the Internet – most sites carry customer reviews or testimonials. They are powerful sales tools.
Are you using word of mouth tactics for your company? We have lots of experience in interviewing business clients about their experience with products and services and then writing it up – either as short and strong statements for website use or as full length case studies. We can help you extract the right information and turn it into compelling testimonials.
Have a look at our website for information on how to make the most of case studies. We’ve also provided a briefing document for copywriting should you need one.