One of the problems with brochures is that many of them lack impact.
To be brutally honest, most brochures are plain boring. They lack energy and often contain hyperbole that invite cynicism and even disbelief. But there are some wonderful and exciting brochures out there that work very well for their brands and their offerings. We’d bet they were all created by teams who understood positioning and how to address customer needs.
Sample brochure copy
Working together
Our primary objectives while you are with us are your wellbeing and speedy recovery. That is why we encourage you to maintain a positive attitude and participate actively in your treatment. There are often several steps in the process of getting well and the more you know about your upcoming treatment, the better prepared you will be. Everyone on your care team is there to help you and we also recommend you talk to your doctor about what to expect from your stay in hospital and any subsequent treatment.
Isn’t outsourcing only relevant for large companies?
The short answer is “not at all”. Outsourcing is not a question of size, but of achieving cost savings, access to specific skills and improved efficiency. Outsourcing is simply a practical way of looking at your company and your resources: Do you have the experience internally to get the best value from your IT investment? Would your own resources be better focused on your core business and driving revenue growth?
It’s a pretty straight forward proposition. By outsourcing your IT needs, you’ll be taking advantage of specialist skills to help you manage costs and become a more effective company.
Preventing loss of healthy years
One of the biggest health issues facing the world is “the invisible epidemic” – heart disease. Well entrenched in the developed world, this alarming situation is now also spreading to developing countries. Urgent and effective action is needed to reverse this trend, to stop millions of deaths and the ever escalating health costs associated with disease and disability.
Inge Fuglestved & John Holman, Freelance Copywriters
at the beach productions pty ltd
Sydney, Australia
Tel: (02) 9918-0055 :: Intl: +61 2 9918-0055
Here’s what we think about when writing your website:
- Compelling headlines compel me to read on
- The only good copy is relevant copy
- Short sentences make it easier to read on screen
- gr8 copy speaks the language of the audience
Related
Content is king, so make your content great
Twitter Business and Copywriting
Sample web copy
We know you want the best return on your account.
We will give you 3.75% p.a. interest. Most other banks offer only 0.1% on a standard savings account. To your advantage, we also calculate interest daily and pay it monthly.
Nobody likes paying fees, so we have kept ours to a minimum.
You get free EFTPOS and XXXX ATM access within Australia, as often as you like. The same goes for internet transactions. You can even use other banks’ ATMs free for fi ve transactions a month and only pay $1.50 per transaction after that.
Inge Fuglestved & John Holman, Freelance Copywriters
at the beach productions pty ltd
Sydney, Australia
Tel: (02) 9918-0055 :: Intl: +61 2 9918-0055
Amanda Hampson has worked in corporate events as a producer/writer for more than 20 years with companies like Apple, Compaq, Lotus, Adobe, Unilever and MLC.
She does theme development, event collateral, creative pitch documents, keynote addresses and presentations plus all sorts of corporate theatre and training video scripts.
Amanda can be contacted through us:
at the beach productions pty ltd
Freelance Copywriting Services
Tel: (02) 9918-0055 :: Intl: +61 2 9918-0055
The very first objective? To get read! No matter how tempting the offer or how useful the services, if you can’t get people to open and read your mail or email, it’s been a complete waste. So, we say: think very carefully about who you’re writing to, what their needs are and what you have to offer them. Then get someone who knows what they’re doing to write it for you.
Sample Invitation letter
It’s easy to get all tied up with complex infrastructures, messy upgrades and high running costs. Did you know there are some blade servers that can make your life a lot simpler?
We would like to give you a demonstration of our XXX server.
If you thought all blades are much the same, here are three good reasons to take a closer look at our offerings:
Sample eDM offer (html)
Forget the server pain
Have you got servers everywhere? Soaking up too much energy and management cost? Never enough power when you need it? Here it is, the way to get more power using less energy and better utilisation with simpler management: XX brings you The Server Painkiller to help you consolidate your hardware and reduce costs.
Get new ideas here
How are you handling increasing security concerns and changes to the regulatory framework affecting your industry? Are you comfortable with your current disaster recovery plans?
Feel like you’re drowning sometimes? Check out the resources below. We have practical, innovative answers.
Inge Fuglestved & John Holman, Freelance Copywriters
at the beach productions pty ltd
Sydney, Australia
Tel: (02) 9918-0055 :: Intl: +61 2 9918-0055
Like most companies, you probably have some of your communications written in-house. After all, that’s where the knowledge resides, but most business people are not professional writers and some of the writing produced by them can be … shall we say, a bit “bumpy”. It’s sometimes too long-winded, too complicated or needs a wave of the magical grammar-wand.
The answer is simple: send it to us and we’ll fix it.
We are experienced copy editors who can can turn any document – however rough – into presentable reading. We have loads of business experience and understand what you need. We are quick and reliable and charge a flat rate of $50/hour to edit any document, long or short.
If you’d like a professional eye cast over your website, white paper, eDM, brochure, letter or report contact us.
Newsletters will be read if they are relevant and interesting to the audience. It’s that simple. They need an ongoing commitment to make sure they’re on time, full of news and offers. When they’re done well, newsletters are a great way to communicate with your customers and create ongoing relationships.
Inge Fuglestved & John Holman, Freelance Copywriters
at the beach productions pty ltd
Sydney, Australia
Tel: (02) 9918-0055 :: Intl: +61 2 9918-0055
Yes, a corporate profile or capability brochure is about your company, but it’s only about you in terms of what you can do for your target market. What are your strengths? How do you translate them into products and services for your clients? So, it’s less about what you would like to tell prospective customers about your company and more about what they would like to know.
Inge Fuglestved & John Holman, Freelance Copywriters
at the beach productions pty ltd
Sydney, Australia
Tel: (02) 9918-0055 :: Intl: +61 2 9918-0055
