Learn to write copy and save money!
by John Holman
Everybody can write. You might not think so, but it’s true. It’s just like singing – everybody can do it (some better than others, maybe). So why not try writing your own advertising or online content? You can do it. It just takes practice, a bit of knowledge and an ear for language.
Okay, maybe I’m being a bit facetious. Maybe I’m simplifying writing skills too much — but the fact is, writing is a skill and a skill can be taught and learnt. There are many copywriting courses offered online and many books about writing ads and online content. It’s all there for you to learn and practice, if you have the time and the inclination.
Copyblogger says:
Copywriting 101: An Introduction to Copywriting
A 10-Step Copywriting Tutorial
This tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterwards, you’ll get recommendations for professional copywriting training, plus links to tutorials on SEO copywriting and writing killer headlines.
At Dymocks for $37.95 (print) or $30.95 (download):
Adweek Copywriting Handbook by Joseph Sugarman
Great copy is the heart and soul of the advertising business. This guide provides guidelines and advice on what it takes to write copy that entices, motivates, and moves customers to buy.