Feel the pain – then create an opportunity
by Inge Fuglestved
Pain can be helpful. It certainly focuses the mind. If you’re in marketing, you’ve probably already faced budget cuts and maybe even lost some staff members. The business outlook might be less than rosy, so what to do?
Love your customers. Remember, they’re feeling the same pain. Look for areas where you can surprise them and be genuinely helpful. Practice empathy and connect proactively to help reduce their stress, because kindness creates trust and trust creates commitment and business.
Difficult times can create opportunities. Communicate with your customers. Find out what their needs are and how you can respond. Be creative and come up with services that help cement your relationships and differentiate you from your competitors.