Content is king, so make your content great
by John Holman
Over the years I’ve read a lot about SEO (Search Engine Optimisation) — not such a boring subject when you consider writing B2B content is a big hunk of our business. Anyway, reading these often lengthy posts outlining this and that must, it always amazes me how complex many of the so called SEO experts seem to make it.
In our opinion there is only one rule you need to consider for any content, anywhere, in any medium: content is king, so make it great. Ensuring content is relevant and interesting is not simply an SEO mantra, it’s the mantra for any good B2B or consumer-focused copywriting. Forget it at your peril.
To expand, all effective SEO means is:
- Establishing (and understanding) the purpose of your website —
its reason for being. - Understanding your target market and their needs
- Writing relevant, interesting (and frequent) content.
Big or small, fast or slow, B2B or consumer, it really doesn’t matter what kind or size of organisation you are or what sort of business you’re in, ‘content is king’ is all you need to remember. SEO is really as simple as that — well, pretty much (grin).