by John Holman If you haven’t heard of Twitter then you probably live in another world. A world where the Internet and the explosion in social networking sites doesn’t exist. Twitter is being touted as a major business communication tool — a tool that will help organisations, business execs and me become très cool by ...read more »
by Inge Fuglestved One thing is for sure, 2009 isn’t going to be the same old, same old. Things have changed profoundly and for a while, business is going to have to do more with less and think of ways to stretch their marketing dollars. It’s more important than ever to stay in touch with ...read more »
by John Holman Everybody can write. You might not think so, but it’s true. It’s just like singing – everybody can do it (some better than others, maybe). So why not try writing your own advertising or online content? You can do it. It just takes practice, a bit of knowledge and an ear for ...read more »
by Inge Fuglestved Is the new year looking a bit daunting? Like everyone else, you’re probably looking at 2009 with some apprehension. How will you meet targets when you have less people and less budget to work with? The key has to be in working smarter. One option is to hire professional freelance creatives and ...read more »
by Inge Fuglestved After years of working as copywriters, we have noticed an interesting fact: many clients find it very difficult to produce a written brief. Often, they are unsure of what information a copywriter needs or they shower us with too many documents, hoping we can identify the relevant information ourselves. That way lies ...read more »
We write for a living. We put ideas, products and services into words to create understanding and action. I suppose you might say we’re transformational wordsmiths who can help you achieve this quarter’s objectives and sustainable growth. Over the years we have worked with a range of clients in Australia, Asia and the USA – ...read more »
by Inge Fuglestved Pain can be helpful. It certainly focuses the mind. If you’re in marketing, you’ve probably already faced budget cuts and maybe even lost some staff members. The business outlook might be less than rosy, so what to do? Love your customers. Remember, they’re feeling the same pain. Look for areas where you ...read more »
There is only one important rule about direct mail: no duds. Direct mail has no place unless it’s well targeted and relevant. Your company will quickly lose credibility and goodwill if you are not diligent about: your lists correct details and providing offers of interest to the recipient Sample Email (text) The future of ...read more »
Write it like you mean it. Make it honest and heartfelt with minimal corporate jargon. Try two-way communication, like blogs, to engage your staff and show the company appreciates their input, thoughts and ideas. Sample Sales Memo How would you feel about a pipeline full of carefully researched and filtered leads, large accounts in ...read more »
The point of case studies or testimonials is to show prospective clients how your products and services have been successfully employed by other customers. They should generate trust in your company and give your prospects ideas on how they could implement similar solutions to the same effect. The key is to provide a succinct outline ...read more »
