Like most companies, you probably have some of your communications written in-house. After all, that’s where the knowledge resides, but most business people are not professional writers and some of the writing produced by them can be … shall we say, a bit “bumpy”. It’s sometimes too long-winded, too complicated or needs a wave of the magical grammar-wand.

The answer is simple: send it to me and I’ll fix it.

I am an experienced copy editor and can turn any document – however rough – into presentable reading. I have loads of business experience and understand what you need. I am quick and reliable and charge a flat rate of $50/hour to edit any document, long or short.

If you’d like a professional eye cast over your website, white paper, eDM, brochure, letter or report – just contact me.

Have a look at your company’s website. Nothing gives the impression that you’re faceless more than using completely neutral third person language across your site.

Instead of using the same old marketing mumbo jumbo to describe your business, how about giving people a bit of the story behind your company?

Why was it started and how did you build it? When you can tell a story in your own voice, it creates a foundation for believability in everything else you do online.

(Source: Rohit Bhargava, Senior Vice President, Strategy & Marketing, Ogilvy & Mather, author and blogger)

Do you ever forward articles you read online? Researchers at the University of Pennsylvania studied the New York Times list of most-emailed articles. For more than six months they checked it every 15 minutes, analyzing the content of thousands of articles. Their results show people preferred emailing articles with positive themes and they liked to send long articles on intellectually challenging topics.

Photo by Laura Gommans

Perhaps most of all, readers wanted to share articles that inspired awe. More emotional stories were more likely to be emailed, and positive articles were shared more than negative ones. Longer articles generally did better than shorter articles. The researchers used two criteria for an awe-inspiring story: Its scale is large, and it requires “mental accommodation” by forcing the reader to view the world in a different way.

(Source: New York Times)

Recently, the three of us (Rob, Inge and I) got together and decided to pool our strengths. We know many businesses want to spend less time briefing and managing suppliers. They want good advice, not just good design. And want access to specialists who can bring it all together. So here we are, three marketing and comms specialists; ready, willing and able to work on your behalf – 2gether.

In short: 2gether is a collaboration of skills and expertise, making life easier for businesses in search of fresh ideas, writing, digital and design, for marketing and communications.

Together we deliver:

* brand strategy
* brand identity design, logos
* brand guidelines & implementation
* advertising campaigns
* brochures
* direct marketing
* annual reports
* newsletters
* case studies
* posters
* exhibition design & event themes
* vehicle liveries, signage,
* clothing and uniforms
* website and ecommerce site building and customisation

Why not take advantage of our extensive background in corporate marketing and agency work…

We can work within your teams, complement their skills and, in the process, transfer useful knowledge. We can work inhouse on strategy, planning and development of ideas – as well as all kinds of marcoms initiatives.

Give us a call. You’ll find us very easy to work with.

There are lots of absolutes in life and talking to the hand is one of them. When a communication isn’t relevant or interesting, up goes the hand, off goes the comms-switch and flick — your important message heads to the rubbish-bin.

Too technical, too convoluted, too unbelievable, too much self interest about you and your products or services — these are all absolutes for the hand treatment.

Fortunately, business to business communication rarely gets that bad — but it often gets flicked.