copywriters @ the beach

The point of case studies or testimonials is to show prospective clients how your products and services have been successfully employed by other customers.

They should generate trust in your company and give your prospects ideas on how they could implement similar solutions to the same effect. The key is to provide a succinct outline with focus on the business issues that were resolved. The best case studies are to the point and, most importantly, interesting.

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Time to give case studies top billing

Sample case study copy

Finding the right solution

Today, when a XX executive travels or an employee moves offi ce, their phone number and profi les follow them. All they need do is log in and the network knows where to fi nd them. Voicemails are recorded as WAV fi les and sent as attachments to their email account and, if their handset or laptop is video enabled, they can videoconference instantly with any other person on the XX network.

After fire, disaster recovery plan keeps
XX in business as usual

When fire broke out at XX’s premises, it hit at the heart of the company: its laboratory and IT centre. A manufacturer of agricultural chemicals, the company distributes its products through 2,500 outlets around Australia and is dependent on the computer system for day-to-day operations – it needed to be up and running as soon as possible.

While work continued on recovering data and rebuilding the system, the company contacted their software vendors to arrange for licence keys to run their applications on YY’s hardware.

The smoke damaged computer from XX’s offi ces was retrieved, cleaned and powered up. “We couldn’t believe it – there was no loss of data at all. And just over a day later, it was business as usual, I don’t think our customers would have realised anything had happened.”