Briefing template for copywriting work
by Inge Fuglestved
After years of working as copywriters, we have noticed an interesting fact: many clients find it very difficult to produce a written brief.
Often, they are unsure of what information a copywriter needs or they shower us with too many documents, hoping we can identify the relevant information ourselves. That way lies high cost and poor results.
As with most things, briefing is a case of garbage in, garbage out. A copywriter needs succinct directions and relevant information to give you high quality work.
We have developed a simple briefing template for copywriting work which will help make it easier for you to provide the background material a copywriter needs. If you don’t already have your own, grab a copy of ours. Simply download it here – it’s free, no strings, with our compliments.