About Us
It’s not the way we intended to live our lives. It’s a dangerous, tough, dirty job but someone’s got to do it. It would be nice if society didn’t need people like us, but while it does … we’ll be there. *
We have more than 18 years’ experience writing and editing all sorts of internal and business to business communication materials for a broad range of industries and organisations in Australia, New Zealand, the USA and Asia.
We’re two ex-corporate types. We understand business, we understand a deadline and we understand technology.
Inge Fuglestved is a freelance copywriter, strategic marketing consultant and co-owner of at the beach productions pty ltd. She has advised and worked with many top-line organisations in Asia, the USA, Australia and New Zealand, such as IBM, Vodafone, Philips, American Express, Telstra and St Vincents Hospital. In a previous life, Inge Fuglestved was Marketing Director of Compaq Computer, Australia.
John Holman is a freelance copywriter and graphic designer who has specialised in below-the-line B2B communication and website and blog customization and management. He is co-owner of at the beach productions pty ltd. In a previous life, John Holman owned an Apple Computer dealership and was a National Sales/Distribution Manager in the AgChem industry.
*Adapted from a quote we found in The Copy Book. It was attributed to the late Rick Cook, who was telling Brian Byfield, his art director, why he became a copywriter.